I first edited a photo of myself stood in the snow on a small hill. I added certain effects, such as altering the brush strokes and the darkness and then I added a lighting effect called omni which you can see is a circular light that I have put in place to illuminate the figure in the centre of the image. The figure is positioned in the centre of the image because they are the main focus of the poster.I added text over the image, in a fancy font called Vivaldi. This is to match the text used in the credits on the end of my music video. I used the same font for every piece of text on the poster, but altered the size and colour for different pieces of text.
Light My Way is my corporate identity, which I have taken from the lyrics of the U2 song, Ultra Violet. I have chosen this name because it represents music, in the way that it can guide you along or "light your way" when you need it. This text is in a large font because the performer or bands name is an important feature of the poster to draw in fans.
At the bottom of the image I have placed smaller text which gives details of the release date of the new single and in what forms it will be available to purchase. I also made a record company label, for my made up company, Star Records, and positioned it in the bottom right next to the release date. It is conventional and important for the record label to be present on an advertisement like this. It will also need to be included on my CD cover.
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